With instant access to virtually everything online, doctors don’t have the luxury of hiding behind a gatekeeper at the front desk or phone to prevent patients and would-be patients from learning more about them. But this is not necessarily a bad thing. With more consumer access to physician information, ratings and philosophy, doctors can improve their image and boost their credibility with clients they’re attempting to serve.
These days everyone uses social media, including medical students and health care professionals. Where the use of social media gets blurry, in terms of ethical and professional considerations, is when those in the medical profession don’t separate personal from professional.